Post by bitheeranidas00742 on Nov 9, 2024 3:35:00 GMT
Each person has their own information field. It is made up of different elements from birth and changes throughout life. Appearance, character, profession, views, values, beliefs, reputation and everything that people associate you with form your personal brand (PB).
In ct, everyone has it, but not everyone can boast of a strong LB. And if for an office worker it is not so important, then for an influencer it is the foundation of success.
Why is it important for a blogger to have a strong personal brand
Why is it important for a blogger to have a strong personal brand
A strong LB is the ability to influence people and gain their trust . What does this give to bloggers? First of all, of course, popularity. Agree, it's cool when you're Mitroshina or Sofia Stuzhuk. They don't need to be explained who they are. People already know that this is an Instagram expert* and a mother of many children. Such influencers are always on everyone's lips, so their me grows regardless of them.
And what information is being spread? The information that relates to the wordpress web design agency personal brand, of course. At some point, it becomes impossible to control this force. We have all seen how quickly news about popular personalities spreads on the Internet. Therefore, promotion through LB has a downside - constant publicity and responsibility for reputation. And, of course, hate and lse information that is deliberately passed off as truth.
Popularity is the foundation that a strong LB provides. But few people need it on its own, so let's dig deeper. When a blogger becomes mous and starts influencing people, advertisers immediately come knocking on their door. This is logical, because if people start trusting you, companies immediately want to make money on it. This is the world we live in. And there is nothing wrong with opinion leaders taking advantage of this. Yes, you can make good money on a strong personal brand , and this is no secret.
The trick is that in 92% of cases we trust people more than brands. This was proven by Nielsen. But the key point is whose recommendations are we ready to follow? We always listen to those whose name is on everyone's lips and whom we trust more - that's a ct. And these are bloggers! That is why influencer marketing is developing so actively now. Brands are promoted through influencers, buying advertising placements from them. And our company Perfluence helps advertisers and bloggers find each other, cooperate on terms that are beneficial for everyone.
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How to Create a Personal Brand: 4 Essential Elements
How to Create a Personal Brand: 4 Essential Elements
As we have already said above, everyone has a LB, because it is the image of a person in the minds of others. That is, you have it in any case and it is created by itself, based on reputation, skills, knowledge, character traits, communication style, etc. But if you are an influencer, want to become popular and make money on it, then you need to create a strong LB.
The first thing you need to do is learn how to broadcast your true self on social media . It seems simple, but in ct, it is a big problem for most bloggers. After all, people do not always understand who they are. We just do not think about it. And being open and sincere is simply scary for many. But you will have to learn this.
Being yourself is cool, of course, but it’s not enough. So the second thing you need to do is create an image. Naturally, it should reflect your true individuality and be memorable. And it’s not just about appearance. It’s important to think through the story, values, beliefs, and mission. Think about how to generate interest in your personality.
It is important to build a positioning . Do you want to show your daily life, film your travels or teach something? There are no boundaries here, your task is to decide what you will broadcast. If you have not yet chosen a blog topic, now is the time to think about it.
If you plan to position yourself as an expert, we recommend delving deeper into marketing . After all, in this case, you will most likely be selling some kind of information product. The same applies to influencers who plan to promote their business through their personal brand. You need to do a marketing analysis - analyze your target audience and competitors. Determine what makes you unique and what valuable thing you can give to people. Create a unique selling proposition and the meanings you want to convey to readers.